Lyko Club Week

I was tasked with turning Lykos Club Week into a bold, high impact sales event. The previous design had been quite calm, but this time the goal was to create real hype and urgency.

The concept became “Member? Grab what you can!”, built around the idea that all members had full access to take advantage of the incredible deals.

Instead of using the typical red and yellow sale colors, I chose to work with Lyko’s vibrant pink paired with yellow. This marked the beginning of that color combination being used more consistently, and today it’s strongly associated with the brand.

The campaign was a major success, significantly exceeding sales targets. It remains one of the most successful campaigns to date, and I believe the playful color palette, engaging copy and strong offers created a winning combination. The yellow stripes we introduced in this campaign have since become a core part of how Lyko communicates sales.

I also developed assets for all stages of the funnel, including branding, tactical, and highly conversion-driven executions.