Fenty Beauty x Lyko

As the Art Director on this campaign, I led the visual concept and storytelling across all touchpoints, from film to a full outdoor advertising takeover with both print and motion screens, a branded retail concept and an influencer event. My focus was to thoughtfully merge a highly iconic and delicate brand identity with Lyko’s visual universe. From concept to final delivery, I helped shape the visual direction and overall feel of the campaign. The campaign became a success, driving strong engagement and bringing the brand experience to life across both physical and digital spaces.